If you have ever wondered whether there are dupes within the TAM Beauty brands or between TAM Beauty brands and MUA, your questions are about to be answered! Today I want to highlight some highlighters (yes, I went there, lol), that are identical from four brands: Makeup Academy, Makeup Revolution, Freedom Makeup London and I Heart Makeup.
The four peachy/pink highlighters above are, in my opinion, identical. Aside from packaging and powder presentation, these look and wear exactly the same on the skin.
I can’t distinguish between these in colour, longevity of wear or formula although I do note some minor differences in the ingredient lists. The three highlighters in the compacts weight 7.5g while the heart shaped highlight weighs 10g.
The same duplication across the brands can be found in the golden shades too. MUA, Makeup Revolution and I Heart Makeup all have a golden highlighter too. The MUA and Makeup Revolution products are identical in my opinion.
The I Heart Makeup version is ever so slightly warmer in tone in the pan, but in swatches they are extremely similar and blended out on the skin you can’t tell the difference at all! Freedom also has a version of the golden highlighter in their range called the ‘Pro Highlight – Glow,’ but I do not own it because, as you can see, I already have all the gold highlight I will ever need!
Looking at the names of the brands you might note that three out of the four are owned by TAM beauty so perhaps I should have suspected that they could be similar, but to be honest it didn’t really occur to me that they would release the same product, repackaged, under different brand names, so be warned! Saying that, this is not a criticism of the highlighter products at all – in fact I have given positive reviews of ALL these products, but no one needs IDENTICAL duplicates of products in their collection.
I hope you found this helpful!
Have a wonderful day 🙂
P.S. Please note, this issue of duplication is not a problem across all similar products in the various TAM Beauty brands but if I find any other exact dupes I will certainly blog about it 🙂