This year I tried Juvia’s place for the first time. Juvia’s is owned by Chichi Eburu, a Nigerian-born American. Her products are designed to be inclusive but certainly are pigmented enough and with a broad enough range of colours for the darkest of skin tones. A fact that must be SO refreshing for those dark skinned beauties who are so often under represented in the makeup industry. Her palettes also pay tribute to her African roots with simply stunning cover art.
I started with an order of three Juvia’s eyeshadow palettes during a 30% off sale where the total of the discount gave me the palettes at a cheaper cost while also completely covering the cost of the international shipping – winning! If you know the Juvia’s Place brand then you know they have lots of beautiful colours in their range but I wanted to start safe when testing the formula and I was well in my comfort zone with the very neutral Nubian eyeshadow palette.
The packaging is sturdy cardboard with stunning cover art. There is no mirror if that matters to you and the palette contains 16 shades with a mix of metallic, satin and matte finishes.
I really like this formula. The shades are very pigmented, creamy and blend so well. The very shimmery, metallic shades (eg. row 1, swatch 4 below) are a little crumbly in the pan so I either tapped them on with my finger or wet the shadow on my brush before application to avoid fallout. But look how reflective it is!!!! Stunning.
The mattes are really lovely. They are super pigmented and blend SO well but they aren’t powdery and there is pretty minimal kick-up in the pan. Impressive. I think the balance of mattes on offer in this palette is dynamic and allows for very basic, everyday looks as well as for a deep, smokey, dramatic look.
I enjoy the fact that there are some berry tones on offer here too. It really allows for you to get multiple distinct eye looks from this palette.
My only complaint about The Nubian is actually to do with the shade selection of the third row. The two satin shadows in this row (shade 1 and 3) are very similar in tone to the mattes in this row. Although the formulas are different I would have preferred for the shades to be distinctly different. I do, however, appreciate that the darkest shade in this palette is actually a deep brown rather than a black which can be a bit harsh for me.
Overall, I am so happy with this. The Nubian palette is compact, beautiful and great quality and I would recommend it for sure. Juvia’s Place is cruelty free and budget friendly. Their own website ships internationally but you can also pick them up online at Beauty Bay as well as other stockists world wide. A word of warning though for those of you looking to purchase from a local seller outside America – they can really mark up the prices! Juvia’s Place often has sales on their website which would cover the cost of shipping and it may end up being much cheaper for you even with the exchange rate.
Have a GREAT day!