There are three palettes in the I Heart Makeup – Theme Palette range. I am going to conduct a swatch-fest of all three in detail over the next couple of weeks because they have not really received much love online despite being in the TAM beauty range for a long time. This post will be an overall review of the range and the shadow formula.
The palette packaging is identical across the range of theme palettes: a shiny black plastic that is quite sturdy and bright pink lettering that is reflective. Simple but classy. The cardboard packaging that it comes in isn’t quite as classy, but the whole I Heart Makeup range is more aimed at a younger audience so it certainly fits with that aesthetic.
These palettes contain 10 matte shadows and 22 shimmer/satin/glitter shades all contained in quite a compact palette with a huge mirror included. The matte shadows are larger than the shimmer shades which I appreciate for two reasons. You don’t really need as broad of a selection of colours of mattes in my opinion and also, you are going to likely use a bigger, fluffier brush in the matte pans and the larger size accommodates this well.
In terms of the formula the matte shades are very soft and finely milled to the touch but they do kick up a lot of product when you dip into them and you really do need to tap off your brush. They blend really well though.
The shimmer pans are small so depending on your brush size this may ban an issue but an E.L.F. flat shader brush fits in just fine. The shimmer formula in particular is quite thick and almost wet feeling and this mineral oil content does make them a little tricky to pick up with the brush at times but they apply really well when foiled with a fixing spray or when patted onto the lid with your finger.
The shades wear quite well. I find that the shimmery shades do fade a bit throughout the day. I have combatted this by using a cream shadow (e.g. a ColourPop Super Shock Shadow) as a base and then these will wear all day on my lids.
These palettes retail for about AU$15 which is an amazing price for this palette. Overall, if you are looking for a really practical palette with a good range of shades including a pop of colour, then I think this is a great purchase. This would be a particularly useful palette for a makeup beginner or someone looking to build their eyeshadow collection.
Enjoy the swatch-fest to come! Have a great day 🙂